Australia has long been known for its laid-back lifestyle and sun-soaked beaches. So, it’s hardly surprising that it is fast becoming the go-to for summer fashion. From resort-ready designs to minimalist yet elevated basics, these ten Australian fashion brands are making waves far beyond the Southern Hemisphere. So, go ahead—add to cart, book that beach trip (or just pretend), and thank me later.
SIR.
Minimalist and undeniably feminine, SIR. (short for Separates, Intimates, Ready-to-wear) is a go-to for elevated essentials. Known for its sculptural silhouettes and romantic detailing, the brand perfectly balances timeless and contemporary. If you want to dress like you’re in the South of France, this is place to shop.
Asta Resort
Channelling the golden days of Riviera glam, Asta Resort offers luxurious knits, silky textures, and sunset-inspired hues. Every piece feels like a vacation, whether you’re poolside in Positano or lounging in Byron Bay. With a strong emphasis on craftsmanship and slow fashion, it’s one of the Australian fashion brands to watch for timeless resort wear.
Sabo Skirt
Cute, flirty, and totally Instagram-worthy—Sabo Skirt is basically the clothing version of a beachside brunch with your besties. Born from a blog and turned into a global sensation, Sabo Skirt is beloved for its playful, youthful designs. The brand’s collections feature everything from pastel-toned co-ords to breezy dresses and occasion wear. Bonus: it’s super affordable.
Glassons
Ok, so technically Glassons is from New Zealand, but they have firmly embedded themselves in the Australian fashion scene, so it counts. Affordable, on-trend, and stocked with viral basics that’ll have strangers asking, “Where’d you get that?” It’s your secret weapon for looking expensive on a budget.
Aje
Welcome to your fashion fantasy: puff sleeves, bold shapes, and an unapologetically artsy aesthetic. Aje is the ultimate mix of edgy and elegant. Their puff-sleeve dresses and voluminous skirts have become red carpet staples, as seen on Chloe Bailey to the Wearable Art Gala in 2022.
Posse
Posse is known for its vintage-inspired pieces with a modern twist. Whether it’s a linen waistcoat or a tailored maxi, each garment is designed to be worn season after season. It’s no surprise that fashion insiders constantly cite it as one of their favourite Australian fashion brands.
With Jéan
Cool-girl favourite With Jéan exploded onto the scene with its ultra-flattering dresses and corset-inspired tops. Loved by influencers and celebs alike, their aesthetic hits the sweet spot between flirty and effortless. Each drop is highly anticipated, often selling out within hours – so be quick!
Runaway The Label
Runaway The Label creates pieces that belong on vacation. Bold prints, body-hugging fits, and outfits that know how to make an entrance—this brand doesn’t believe in blending in. Whether it’s a rooftop party or dinner with the girls, Runaway’s got the outfit that says, “I understood the assignment”.
Ance Gria
A rising star in the world of Australian fashion brands, Ance Gria champions sleek tailoring and architectural design. Their collections are curated for the fashion-forward minimalist—think elevated neutrals, structured suits, and silhouettes that transition seamlessly from day to night.
Tiger Mist
Tiger Mist is one of the more affordable Australian fashion brands on this list. Known for slinky fits, bold cutouts, and clothes that demand attention, this brand doesn’t do boring. Perfect for when you want to feel like the main character (because you are, obviously).