It can be hard to resist the charms of Zara. The brand works quickly to produce trend-led, affordable pieces and with stores in over 96 countries, shopping at Zara can often be more out of convenience than anything else. However, if you’re thinking of branching out and looking for brands similar to Zara that you can shop in instead, you’ve come to the right place.
Zara may have the Euro-fashion aesthetic nailed, but they are not the only ones. Here are nine European fashion brands that you can shop at instead…
NA-KD
Without a doubt, NA-KD is the first brand I look to when I want to refresh my wardrobe. It’s my go-to for chic Scandinavian styles at reasonable prices. NA-KD manages to design clothes that are a perfect mix of trendy and timeless. The jeans and blazers are my personal favourite pieces to get from NA-KD, but they also offer killer collaborations with fashion influencers such as Ashton Wood, Lydia Tomlinson, and Amanda Nielsen.
Massimo Dutti
If you’re a fan of Zara, you’ll love Massimo Dutti. It is essentially Zara’s older sibling and a one-stop shop for classic, tailored pieces that help to make up a capsule wardrobe as opposed to trend-led designs you’ll only wear for one season. The price point is higher than that of Zara’s, but it more than makes up for it in quality. After all, these are pieces you’ll be keeping in your wardrobes for years to come, so it’s often worth splurging a little more for the investment.
ARKET
The beauty of ARKET is that, unlike Zara, they don’t have a store on every high street, meaning you’re likely to pick something up that not every other person has. What’s more, the brand’s clothing is super comfortable and long-lasting whilst still being sold at an affordable price point.
ME + EM
Celebrity favourite ME + EM should definitely be on your radar if you’re a fan of luxury investment buys without the hefty price tag. It’s pricier than Zara, but when you consider cost per wear, simply buying one piece from ME + EM is better in the long run for both your bank balance and the planet. This contemporary brand offers everything from a classic button-up shirt to floral midi dresses. Plus, every piece goes through rigorous testing to ensure that it meets ‘the 3 Fs’: flattering, functional, and forever.
Ganni
Ganni is what the cool girls of Denmark wear. It’s one of the most popular brands to show during Copenhagen Fashion Week and has already amassed a celebrity fan base of Bella Hadid, Miley Cyrus, Kylie Jenner, and Emma Chamberlain. The buckle shoes in particular are very popular, but the brand’s graphic t-shirts are not to be missed.
Reserved
Reserved was founded in Poland in 1998 but has gained a strong reputation throughout Europe. The brand offers functional and fashionable styling for casual events as well as special occasions. Reserved offers a great curation of dresses that are ideal if you are attending a summer wedding.
Stradivarius
As another sister brand of Zara, Stradivarius is one of the most favoured brands on this list. Known for its bold prints and youthful designs, this Spanish brand offers some of the trendiest and most affordable clothing around. As well as stocking a wide range of everyday apparel from jeans and shirts to blazers and knitwear, Stradivarius also has a great sportswear range.
Calzedonia
Calzedonia is an Italian brand best known for supplying A-listers with all of their tights and legging needs. As well as their stunning selection of swimwear which I can personally attest to as being some of the most flattering and comfortable around – which is not a common combination.
Nanushka
Budapest-based Nanushka rose to prominence thanks to their cool-girl, effortless styles. But the best part of Nanushka is that they are ethically-minded so you can have zero guilt when buying. With a focus on craftsmanship, detail, and fabric the brand brings design and conscious creativity together. The result is a collection of high-quality, wearable pieces you’ll want to keep forever.
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