Ukrainian fashion brands KSENIASCHNAIDER, ELENAREVA, and NADYA DZYAK will present their SS24 collections as part of a joint show during London Fashion Week. This show will mark the partnership between LFW and Ukrainian Fashion Week.
After the start of the full-scale Russian invasion, Ukrainian Fashion Week launched the “Support Ukrainian Fashion” Initiative to help Ukrainian designers. The last three seasons of UFW took place, not in the traditional location of Kyiv, but on the international catwalks. Allowing 65 Ukrainian fashion brands to introduce their collections that were created during the war to an international audience.
Iryna Danylevska, Founder and CEO of Ukrainian Fashion Week, and Chairmember of the Expert Committee of the Ukrainian Fashion Council expressed her gratitude for their support; “The joint show of Ukrainian designers will take place at London Fashion Week for the second time. We are deeply grateful to the British Fashion Council and London Fashion Week for the big support of Ukrainian designers.”
Iryna emphasizes their mission “to support and promote the Ukrainian fashion industry. To show the world that Ukraine is not only a country of courageous and brave people. Ukraine is a country of talented and creative, hardworking, and responsible people. A country of people who create a quality product of a high level, no matter how difficult it is.”
The show of Ukrainian designers is supported by the USAID Competitive Economy Program.
The Designers
KSENIASCHNAIDER
The SS24 by KSENIASCHNAIDER was created in the context of a new reality. A state of turbulence where artificiality disappears and only the true form remains. The collection is about restoration and transition to a new state. It’s about the feeling of complete transformation in times of destruction, the search for new meanings through internal reflection and adaptation to new conditions.
ELENAREVA
For SS24 ELENAREVA continues to tell the story of female strength. Looking to the Mother Goddess, an otherworldly being that embodied the perpetual nature of life and was often depicted as a fearless protector. The inherent feminine and masculine balance of ELENAREVA reaches a new extent for SS24.
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NADYA DZYAK
The SS24 collection of NADYA DZYAK is inspired by the images of imaginative paintings on the walls and ceilings of the house museum of the Ukrainian naïve art genius, Polina Raiko. Designer Nadya Dzyak was inspired by the painting of three angels with yellow-blue-white flowers in their hands. The house museum of Polina Raiko in Oleshky became a canvas for biblical heroes, fantastical creatures, and flowers. Sadly this house no longer exists due to the destruction of the Kahovka Dam by Russian troops/ The unique museum house ended up underwater…