Looking for stores like Zara? These fashion-forward alternatives offer the same trend-led pieces, elevated staples and statement styles without blending into the crowd.
We’ve all been there. When you’re looking for a wardrobe refresh the first port of call is likely to be Zara. With almost 3,000 stores worldwide, shopping at Zara can often be more out of convenience than anything else. And when the brand works extremely quickly to produce trend-led pieces at affordable price points, it’s unsurprising that so many of us fall victim to its charms.
That said, if you are thinking of broadening your fashion horizons, and looking for stores similar to Zara that you can shop in instead, you’ve come to the right place.
Despite what the endless Zara hauls on social media may imply, it is far from the only retailer that offers the same trendy, European fashion aesthetic. There are so many alternatives that often come with more individuality and dare I say; better quality.
Below are my pick of the twelve best Zara alternatives including affordable and sustainable choices…
High-Street Alternatives To Zara
If you love Zara for its accessible prices, trend-led drops and wearable everyday staples, these high-street brands deliver a similar aesthetic.
NA-KD
Imagery Courtesy of @nakdfashion on Instagram
Price range: £10 – £400
Best for: influencer edits, blazers, jeans
NA-KD, just like Zara, is known for bringing runway trends to the high-street at more affordable prices. Both offer a Scandi, cool-girl aesthetic that is both modern and effortlessly wearable. NA-KD however, is digital only, meaning that despite being a heavyweight in the fashion sphere, the lack of brick and mortar stores means that the likelihood of owning the exact same outfit as every other girl in your neighbourhood is reduced somewhat.
Massimo Dutti
Imagery Courtesy of @massimodutti on Instagram
Price range: £30 – £1600
Best for: building a capsule wardrobe
If you’re a fan of Zara, you’ll love Massimo Dutti. It is essentially Zara’s older sibling and part of the same Inditex group. But, Massimo Dutti offers a more elevated and refined alternative for shoppers seeking longevity over fast-changing trends. It is a one-stop shop for classic, tailored pieces that help to make up a capsule wardrobe as opposed to trend-led designs you’ll only wear for one season. The price point is higher than that of Zara’s, but it more than makes up for it in quality. After all, these are pieces you’ll be keeping in your wardrobes for years to come, so it’s often worth splurging a little more for the investment.
Stradivarius
Imagery Courtesy of @stradivarius on Instagram
Price range: £13 – £100
Best for: affordability
If Massimo Dutti is Zara’s big sister, think of Stradivarius as the younger. It too prioritises trend-focused design but targeted more towards Gen Z and Millennials. Designs are playful, youthful and tend to be more affordable than Zara. As well as stocking a wide range of everyday apparel from jeans and shirts to blazers and knitwear, Stradivarius also has a great sportswear range.
Marks & Spencer
Imagery Courtesy of @marksandspencerstyle on Instagram
Price range: £5 – £400
Best for: midi dresses and jeans
If you’re from the UK, you’ll likely already be a fan of Marks and Spencer’s for their incredible picky bit selection, Colin the caterpillar cake and Percy pigs. But M&S clothing is widely slept on and does not get the credit it deserves. Over the last few years, M&S has moved away from the “outdated” styles they were known for, focusing instead on contemporary pieces such as barrel-leg jeans, oversized blazers and even designer dupes.
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ASOS
Imagery Courtesy of @asos on Instagram
Price range: £8 – £600
Best for: summer dresses and accessories
ASOS are a one-stop-shop for all of your clothing needs. It’s business model is essentially one huge online marketplace that offers over 800 brands including Abercrombie, adidas, and Good American. Quality can vary from brand to brand, but one thing is for certain, if you’re unsure of where to start with looking for stores like Zara, you are guaranteed to find something you like on ASOS.
Ganni
Imagery Courtesy of @ganni on Instagram
Price range: £85 – £900
Best for: bold prints and cool vibes
If you’re wondering what all the cool girls of Denmark are wearing, look no further than Ganni. It’s one of the most popular brands to show during Copenhagen Fashion Week and has already amassed a celebrity fan base of Bella Hadid, Miley Cyrus, Kylie Jenner, and Emma Chamberlain. The buckle shoes in particular are very popular, but the brand’s graphic t-shirts are not to be missed.
ME + EM
Imagery Courtesy of @meandem on Instagram
Price range: £20 – £1,500
Best for: tailoring
Celebrity favourite ME + EM should definitely be on your radar if you’re a fan of luxury investment buys without the hefty price tag. It’s pricier than Zara, but when you consider cost per wear, simply buying one piece from ME + EM is better in the long run for both your bank balance and the planet. This contemporary brand offers everything from a classic button-up shirt to floral midi dresses. Plus, every piece goes through rigorous testing to ensure that it meets ‘the 3 Fs’: flattering, functional, and forever.
Reserved
Imagery Courtesy of @reserved on Instagram
Price range: £20 – £120
Best for: jackets and trousers
Reserved was founded in Poland in 1998 but has gained a strong reputation throughout Europe. The brand offers functional and fashionable styling for casual events as well as special occasions making it the perfect Zara alternative. Reserved offers a great curation of dresses that are ideal if you are attending a summer wedding.
ARKET
Imagery Courtesy of @arketofficial on Instagram
Price range: £8 – £1200
Best for: jackets, shirts, jeans
The beauty of ARKET is that, unlike Zara, they don’t have a store on every high street, meaning you’re likely to pick something up that not every other person has. What’s more, the brand’s clothing is super comfortable and long-lasting whilst still being sold at an affordable price point.
Sustainable Alternatives To Zara
We may all love Zara, but let’s be honest, it’s not winning any points for being sustainable. If you’re after the same trend-led curation as Zara but with more ethical practices, here are some sustainable alternatives to Zara you can shop instead.
Mate The Label
Imagery Courtesy of @mate_the_label on Instagram
Price range: £40 – £260
Best for: activewear, sweats and basics
If you’re looking to step away from fast fashion entirely then let me introduce you to Mate The Label. This is a brand that creates seasonless styles, designed to be worn every day and last a lifetime. By using organic materials, non-toxic dyes and eliminating all plastic, Mate The Label is well worth knowing if you’re after sustainable alternatives to Zara.
Whimsy + Row
Imagery Courtesy of @whimsyandrow on Instagram
Price range: £50 – £260
Best for: knitwear, coats and dresses
Whimsy + Row use locally sourced, upcycled and low impact materials to create quality pieces designed to last for years. The brands pieces consist of timeless pieces in modern cuts, colours and prints.
Nanushka
Imagery Courtesy of @nanushka on Instagram
Price range: £70 – £1500
Best for: tote bags and going out tops
Budapest-based Nanushka rose to prominence thanks to their cool-girl, effortless styles. With a focus on craftsmanship, detail, and fabric the brand brings design and conscious creativity together. The result is a collection of high-quality, wearable pieces you’ll want to keep forever.
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