Every so often, a new viral aesthetic that is set to dominate our wardrobes comes into focus. Last year, we saw a huge rise in the mob wife aesthetic, a trend dedicated to fur coats, power suits, and a whole lot of leopard print—and let’s not forget brat summer. This year, we’re going a little softer. Let me introduce you to one of 2025’s hottest trends: the fisherman aesthetic.
Pinterest releases a report every year of up-and-coming trends that they predict will be the next big thing based on the platform’s search terms. For 2025, it seems we will be copying the sartorial attributes of fishermen. While this may seem an odd choice, there has already been a tonne of evidence to back this up both on and off the runway. So, without further ado, read more about the fisherman aesthetic and how exactly you can replicate this style below…
What Is The Fisherman Aesthetic?
The latest viral trend; the fisherman aesthetic is inspired by the rugged and practical style of traditional fisherman. It emphasises functionality, comfort, and a connection to nature. Earthy and nautical colour palettes are paramount to replicating this trend – think navy blues and seafoam greens that evoke the tranquillity of coastal life. It is a trend that extends beyond fashion by celebrating simplicity and craftsmanship as well as a deep respect for the sea and nature – something that perhaps we could all use a little more of.
On The Runway
Designers have been dabbling in this trend for the past few seasons. Miu Miu’s SS25 collection paired raincoats with sandals. Tommy Hilfiger and Schiaparelli showed nautical designs, and practically the entire Ralph Lauren SS25 collection would not go amiss for a day on a boat.
Both the Chanel and Valentino Resort 2025 collections took influence from the seas. While Loewe, Fendi, TOD’s, and Stella McCartney all showed cable knit jumpers for fall/winter 2024.
What To Wear
You don’t need to own a yacht to master the fisherman aesthetic. Many capsule wardrobe items that you likely already own will make the cut. Think Breton striped tees, relaxed trousers, and cable knit sweaters. Fisherman sandals, of course, will help you nail this look as well as bucket hats, raincoats, and boat shoes.
If you want to take it a step further, opt for fish-shaped bags and jewellery. It may be too on the nose, but it is also a fun and playful way to incorporate this trend into your outfits.