Maria Grazia Chiuri continues to explore the role and essence of clothing in its relationship to the body and fashion with the Dior ready-to-wear autumn-winter 2023-2024 line. Redrawing the founding shapes of the 1950s wardrobe, the Creative Director celebrates more than ever the history of Dior and Parisian elegance around three extraordinary personalities. Catherine Dior, Édith Piaf, and Juliette Gréco, three iconic figures driven by a spirit of independence, audacity, and freedom, all reflected in a unique campaign.
The collection, presented in Paris in March featured a mostly monochromatic colour palette. For the campaign Brigitte Niedermair showcased models; Ana Oliveira, Maryel Uchida, Florencia Mayer, Sophia Lisboa, and Abeny Nhial in a halo of colour – ruby, emerald, and blue. A beautiful contrast to the shades of black magnifying the pieces. The shots brought to life the Dior allure and exalt a reinvented, powerful, almost rebellious femininity.
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The looks tell the story of a symbolic encounter that combines precise reference to the archives and the desire for innovation so dear to the House. The models fuse past and future: leopard and houndstooth motifs – eternal Dior fundamentals – adorn coats as well as long skirts, while crushed fabrics structured with metallic threads sublimate the outfits, mirroring the constantly renewed inventiveness of the Ateliers.