Gone are the days when a famous face would just slap their name on a perfume bottle and call it a day. Now, our favourite celebs are rolling up their sleeves and getting hands-on with their own fashion empires. And honestly? Some of these celebrity owned fashion brands are actually really great.
Whether you’re all about quiet luxury or the glitz and glam of Hollywood, here are eleven of the best celebrity owned fashion brands with your name (and theirs) on it…
Stella McCartney
Stella McCartney, daughter of that McCartney, has been serving sustainable chic since before it was cool. Known for her animal-friendly ethos and sleek tailoring, Stella’s brand proves you can care about the planet and still wear a blazer that screams boss energy.
Guest In Residence
Supermodel Gigi Hadid traded catwalks for cashmere with Guest in Residence, a knitwear label launched in 2022 with a focus on high-quality, timeless essentials. The brand is built around the idea of creating heirloom-worthy pieces that transcend seasonal trends—think elevated basics that feel like a warm hug.
Helsa Studio
Founded by Swedish model Elsa Hosk, Helsa Studio is a fashion label that blends Scandinavian minimalism with vintage-inspired femininity. Launched in 2022, the brand emphasises sustainability and versatility, offering a curated range of pieces designed to be worn across seasons. With its muted palettes, flowing silhouettes, and tailored essentials, Helsa channels Hosk’s personal aesthetic.
Draper James
If you’ve ever wished you lived inside a country song, Reese Witherspoon’s Draper James is calling your name. Southern charm oozes from every ruffle and bow, making it the go-to for brunch-ready dresses.
Victoria Beckham
Launched in 2008, Victoria Beckham has evolved into a respected name in luxury fashion, known for its refined tailoring and clean lines. The brand reflects Beckham’s personal style – structured, sophisticated, and minimalist. Offering everything from impeccably cut dresses to high-quality handbags and footwear.
The Row
Mary-Kate and Ashley Olsen founded The Row in 2006 and it quickly became the bench mark for quiet luxury fashion. The brand is characterized by its commitment to exceptional craftsmanship, premium textiles, and minimalist design philosophy. Drawing inspiration from classic menswear and architectural silhouettes, The Row offers everything from precision-tailored coats to understated accessories.
Billionaire Boys Club
Created by Pharrell Williams in 2003, Billionaire Boys Club is a pioneering force in streetwear. The brand blends Japanese design influences with American hip-hop and skate culture, offering bold graphics, statement prints, and a distinct visual identity. Over the years, it has become synonymous with innovation in street style, often collaborating with other major fashion and sneaker brands.
Skims
We can’t talk about celebrity owned fashion brands without bowing down to SKIMS. Kim Kardashian reinvented shapewear, made it sexy, and turned stretchy basics into It-girl staples. Inclusive sizing, comfy silhouettes, and a marketing game so strong it probably has its own agent.
Savage x Fenty
Rihanna said “everyone deserves to feel hot,” and then dropped Savage X Fenty like a fashion mic. With bold lingerie, inclusive sizing, and runway shows that double as full-blown spectacles, this brand is unapologetic, powerful, and proof that RiRi really can do everything.
Fabletics
Athleisure lovers, rejoice! Kate Hudson’s Fabletics brings us gym-to-brunch pieces that are just as flattering as they are functional. With a VIP subscription model and leggings that hug you like a long-lost friend; this brand has made activewear an everyday affair.
Good American
Khloé Kardashian co-founded Good American with one mission: to make jeans that fit everybody. The result? Denim that celebrates curves, crushes stereotypes, and doesn’t require you to jump and shimmy your way in. It’s body positivity in bootcut form.
Inamorata
Emily Ratajkowski’s Inamorata is a love letter to confidence and coastal cool. Started with barely-there swimwear, the brand now offers body-hugging dresses and separates that are equal parts sultry and chill. It’s the stuff Insta dreams are made of.
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Featured Image credit: BFA / Stella McCartney