London-based designer Mark Fast presented his latest collection for SS24 during London Fashion Week. The collection, titled “Dawn to Dusk” was a celebration of nature’s timeless beauty with a touch of futuristic allure. The pieces seamlessly blended the mystery of desert terrain with the calm serenity of nightfall.
Vivid evening sky blue and electrifying neon tones form much of the colour palette alongside desert hues. Bright yellows and dusty pinks overpowered traditional denim blues, offering a modern flair and a nod to youth culture. As for silhouettes, they ranged from oversized and breathable to skin-tight and tailored.
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To continue the designer’s appeal to today’s younger generation, stretchy elastic fabrics that were crocheted into figure-hugging tops, dresses, and skirts were consistent throughout the collection.
“This collection is designed for spirited youth culture”, says Fast “The trailblazers who revel in the desert’s allure and embrace the vibrant dance of life. It effortlessly marries vintage aesthetics with modern flair, reflecting the dynamic spirit of those who live life with unapologetic zest.”
Fast’s collections continuously show innovative streetwear with designs that push boundaries. This collection for SS24 is no different. Mark Fast has managed to create a new uniform for today’s bold youth culture that feels both current and futuristic.