With capsule wardrobes and minimalist dressing becoming more and more popular each year, we find ourselves reaching for brands that not only have stunning designs but more importantly; longevity. TOVE, a London-based brand, is exactly that.
TOVE, meaning strength and beauty, perfectly encapsulates everything that the brand symbolises. Founded by Camille Perry and Holly Wright in 2019, TOVE is a curated collection of elevated feminine pieces. Each designed to transcend the seasons.
READ MORE: How To Build A Capsule Wardrobe
In an age when we are all spending less on our wardrobes, being able to create timeless pieces that will last years is a necessary skill. A skill that TOVE seems to have already perfected.
After launching with an exclusive partnership in 2019 with Net-A-Porter, TOVE is already a huge success and a definite must-know brand. The brands’ debut collection at London Fashion Week was one of the most well-received shows of this past season. They just know what women want!
As well as being a big hit at Fashion Week, TOVE has proved to be popular with beloved stars from Elsa Hosk and Rosie Huntington-Whiteley to Gabrielle Union and Katie Holmes.
What’s more, TOVE’s philosophy centres around creating pieces in the most environmentally responsible way. Using luxury fabrics and signature details to create a refined wardrobe. The fabrics are sourced from mills that focus on utilising high-quality, natural, organic and recycled materials.
If the brands first few years are anything to go by, we are going to be hearing the name ‘TOVE’ for a long time to come.
Some of the Best Looks From TOVE Fall/Winter 2023
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Featured Image Credits: TOVE