For their 2024 Pride collection, Versace celebrates the LGBTQ+ community and supports global Pride celebrations. In a gesture of solidarity, 10% of the purchase price of every item from the Pride collection will be donated by Versace to the Elton John AIDS Foundation, spanning from May 22, 2024, to January 31, 2025.
The foundation, which was established in 1992, is one of the world’s leading independent AIDS organisations with a mission to be a powerful force in ending the AIDS epidemic. The foundation aims to ensure that everyone at risk of HIV receives compassionate support and care, enabling them to stay healthy, safe, and live with dignity.
This latest collection follows Versace’s commitment to make a positive impact on this community. The Versace family and company have long supported and championed the rights of the LGBTQ+ community, and the first months of 2024 have seen Donatella personally awarded the Game Changer Honor at the Green Carpet Fashion Awards (GCFA) 2024 in recognition of her allyship to the global LGBTQ+ community.
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The 2024 Pride collection combines the rainbow colours of the Progress Pride flag with Versace’s iconic Barocco print. This iconic fusion is shown on a limited selection of ready-to-wear and accessories. The collection includes signature Barocco silk shirts and matching shorts with rainbow borders, t-shirts and a denim blouson featuring a rainbow Versace logo and the Barocco printed across the back, and a selection of swimwear, underwear, accessories, and jewellery.
To further celebrate diversity, the images released alongside the collection feature talent from the LGBTQ+ community.
The Versace 2024 Pride collection is now available at select boutiques and online at Versace.com
For more information about the Elton John AIDS Foundation, visit eltonjohnaidsfoundation.org