The return of 70s boho chic was not on my bingo card for 2024, but so far, I am loving it! After a brief revival in the early 2000s, vintage-inspired boho style is making a comeback this year, largely thanks to the latest fall/winter 2024 collection from Chloé.
The debut collection from Chloé’s new creative director, Chemena Kamali, was filled with frills, chiffon, floaty blouses, and a muted colour palette. With ultra-feminine pieces accessorised with over-the-knee boots and statement sunglasses. Whilst this collection clearly took inspiration from the past, there were plenty of modern touches including logo-adorned belts. Of course, no 70s-inspired collection would be complete without the queen of boho chic, Sienna Miller, sitting front row.
It’s not just Chloé that is bringing back boho chic either. Over the last couple of seasons elements of bohemia have cropped up in the SS24 collections of Ermanno Scervino, Etro, and Giambattista Valli.
(L-R: Ermanno Scervino, Giambattista Valli)
This is a trend that is very much welcome, especially as we head into summer and festival season. It is fun, and playful, but also very sexy. Is it any wonder that practically every It-girl in the 2000s was rocking this trend? It is a sharp contrast to the mob wife aesthetic that has been dominating over the past few months, but as we head into the warmer weather, people are craving the softness and subtle allure that boho chic brings.
The inspiration
(L-R: Dakota Johnson | Image Courtest of Vivien Killilea, Sienna Miller | Image Courtesy of Stephane Cardinale, The Olsen twins at the Met in 2005 | Image Courtest of Robin Platzer, @dronme, @alyssainthecity, @jacquiealexander, @sofiamcoelho)
Shop boho chic
When investing in the boho chic trend, key pieces to look out for are sheer or frilled dresses and blouses, double denim, corset tops, slouchy bags, western boots, wedges, and anything with fringe!
Here is my selection of the best boho-chic pieces you can shop now…
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