With each new season comes a new set of fashion trends ready to be explored. However, one style aesthetic that has remained constant is 90s minimalism. I’m talking clean lines, straight-leg jeans, neutral tones, and a whole lot of basics.
It was designers such as Calvin Klein, Helmut Lang, Prada, and Jil Sander who really spearheaded the trend. And when it comes to ’90s style icons, Kate Moss, Jennifer Aniston, and Gwyneth Paltrow serve as muses. But it is perhaps the style of Carolyn Bessette-Kennedy that best embodies this aesthetic. She is quite literally the blueprint if you’re after minimalist summer outfits. And with the recent release and popularity of Love Story sparking a resurgence of minimalist fashion, it seems as though everyone is after this same effortless look.
Summer is perhaps the easiest time to delve into this trend, as it is already a season where less is more. Less layers, less heavy-duty fabrics, less effort. Instead of crazy styling, summer fashion is about embracing comfort and investing in versatile staples you’ll want to rewear every year. Which is what makes 90s minimalism so perfect.
Read on for the best brands to shop for 90s minimalism as well as key looks to recreate to help you nail this aesthetic…
And for further 90s outfit inspiration these runway looks are easy to replicate with pieces you can shop now.
Brands To Shop For 90s Minimalism
The best 90s minimalism brands include New York favourites such as The Row and Khaite, which are known for elevated, timeless basics. Toteme and St. Agni, which focus on modern minimalism, and Max Mara, which are excellent for neutral-toned pieces. For more affordable options, look to Massimo Dutti, COS, and Arket, which are all perfect for building a 90s capsule wardrobe.
90s Minimalism Outfit Ideas For Summer
So, what should you wear for the 90s minimalism aesthetic? The focus should be on ‘less is more’ – prioritising neutral colours including black, white, beige, navy and grey and key pieces including tank tops, slip dresses, column skirts, and straight-leg trousers. Styling should also be kept to a minimum, with monochromatic looks essential for a polished look.
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