Cowboycore is galloping back into the fashion spotlight, and it’s not just a passing trend – it’s a full-blown cultural moment. Rooted in the rugged utility of classic Western wear and reimagined through the lens of pop culture and high fashion, cowboycore is everywhere from the runway to music videos.
So why exactly is everyone suddenly reaching for cowboy boots and wide-brim hats? Read on to see what’s fuelling its modern revival and what you can wear to achieve this look.
What is cowboycore?
Cowboycore is a style that takes inspiration from Western fashion – think cowboy boots, wide-brimmed hats, and lots of denim. It’s an aesthetic that is rooted in American style but has since taken over globally as a trending aesthetic.
Why is it trending?
Fashion trends are known for their cyclical nature, and the resurgence of Western fashion, or “cowboy core,” only exemplifies this. The 1970s witnessed a rise in the aesthetics, with bell bottoms, ponchos, and denim becoming mainstream. Today, this style is experiencing a revival, significantly influenced by pop culture. Beyoncé’s 2024 album, “Cowboy Carter,” not only topped the charts but also sparked a 250% increase in searches for cowboy hats on the John Lewis website, underlining the trend’s impact.
Social media platforms like TikTok and Instagram have amplified the aesthetic, turning fringe jackets, bolo ties, and Stetsons into must-have items. As fashion continues to draw on nostalgia and individuality, cowboy core captures the spirit of both – rooted in tradition yet endlessly remixable for the modern era.
Cowboycore on the runway
With Pharrell Williams as the creative director for Louis Vuitton, it was only a matter of time before the musical influence of this trend made it to the runway. The Louis Vuitton autumn/winter 2024 menswear collection featured silk-yoked shirts and embellished denim chaps, blending luxury with retro charm.
More recently, Dsquared2 and Stella McCartney showcased western-inspired looks as part of their autumn/winter 2025 collections. As did Isabel Marant for spring/summer 2025.
What to wear
The easiest and most versatile way to achieve the Western aesthetic is with a pair of cowboy boots. The style has risen in popularity over the last few years, especially with festival fashion, but cowboy boots are suited to a range of occasions throughout all seasons Making them a worthwhile investment. It may be too on-the-nose for some, but a classic cowboy hat would also never go a miss and is surprisingly chic (just ask Bella Hadid).
For a subtler nod to cowboy core, wear double-denim, fringed leather, cow print, or a western belt.