Dior has returned to Harrods for its annual pop-up, launching a unique boutique dedicated to the brands ‘lucky’ collection. Echoing Christian Dior’s belief in lucky charms and passion for divination, the line features springtime motifs and charms that can be used to personalise a range of accessories.
The setting, as always, is a feast for the eyes. Houses of cards in unprecedented proportions come to life in a striking tribute to the founding courtier. Several customisation workshops are available for shoppers where lucky symbols such as stars, bees, and shamrocks can all be added to bags, shoes and accessories as desired.
The iconic Lady Dior has been reimagined with new variations on the cannage pattern – Star, Clover, and Heart – combined with a matching chain, or customised with a variety of codes and letters for more refinement. While the Dior Groove and Dior Toujours Vertical have been adorned with bag jewellery. Delicate flowers bloom in embroidery or prints on the unmissable Lady Dior, Lady D-Joy, and Dior Book Tote, highlighting the expertise of the brands skilled artisans.
If you’re feeling extra lucky, you can enjoy a tarot card game, or even a fortune teller who will be at the pop-up on certain days of the week. Each lending a magical finishing touch to the space. Extending the experience even further, an augmented reality mirror powered by Snapchat allows clients to try on a pair of 30 Montaigne sunglasses.
If the pop-up wasn’t exciting enough, Dior expands its ready-to-wear universe at Harrods, which will see the maison cover the largest brand area in store when it opens on 24 July. The sophisticated new location showcases high-end gowns, evening wear and fine jewellery. Two new private suites offer an intimate experience while a permanent Dior Lady Art installation opening later this year will honour the emblematic bag through contemporary creativity.
The Harrods pop-up can be enjoyed from 21st July until 27th August 2025.
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