In exciting news, today Louis Vuitton announced that they are to launch a makeup-line, La Beauté Louis Vuitton. The venture will expand the houses’s vision, rooted in the spirit of travel and creative excellence.
World-renowned British makeup artist, Dame Pat McGrath DBE will act as the Creative Director of the line. Lending her incomparable eye and expertise to developing a lifestyle beauty experience. McGrath is often hailed as “the most influential makeup artist in the world,” so we know the line will be in good hands.
This exciting venture expands the House’s vision, rooted in the spirit of travel and creative excellence. Debuting in Autumn 2025, La Beauté Louis Vuitton welcomes Dame Pat McGrath, DBE, as the Creative Director, Cosmetics.
In a press release Pat McGrath, says, “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
Louis Vuitton has long since embraced beauty. With the brands iconic travel vanity cases specially crafted for the transport of toiletries, perfumes and cosmetics. In the 1920s, Louis Vuitton designed luxurious powder compacts, brushes and mirrors.
There are also two examples preserved in the Louis Vuitton archive from 1925:Le Milano was a bespoke kit made for the soprano Marthe Chenal, while an exquisite toiletry case was also created for the Polish composer, Jan Paderewski.
Moreover, the first Louis Vuitton handbags for women were conceived with the need to carry daily essentials including cosmetics. It therefore comes as no surprise that day has finally come for Louis Vuitton to launch its own makeup line.
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”, says Pietro Beccari, Chairman and CEO, Louis Vuitton.
La Beauté will arrive in Autumn 2025 with a collection of eight eye palettes, ten lip balms and 55 lipsticks. My calendar is already marked!